![]() Even Aldi, with its focus on home brands, stocks Arnotts Tim Tams alongside their copycat product. Why not focus on what makes Tim Tams amazing? Like McDonald’s secret sauce, their distinctive flavour is unparalleled. While they may be under pressure to keep Tim Tams relevant, and stave off the loss of sales to no-name varieties, messing with the recipe is not the answer. Perhaps the high-paid marketing, advertising and product development boffins working at Arnotts should consider keeping it simple. She acknowledged that Tim Tams were one of several key products targeted in Campbell’s $228 million advertising spend, up seven per cent from the previous year. Ms Morrison blamed a decrease in Australian sales on “competitive pressure in the sweet biscuit category” and a lower-than-expected take-up of Tim Tams’ special varieties. The biscuits were named after a horse by the same name which had won the 1958 Kentucky Derby. Tim Tam sales fell short of expectations this year. Inspired by the Penguin Biscuit, Norris wanted to make a better one and by, 1964 Tim Tams were being manufactured by Arnott’s in Australia and quickly gained popularity. ![]() Now the company that owns Tim Tams maker Arnott’s has been forced to explain its latest, mocktail-inspired flavour fail to investors, after spending big on advertising, only for the limited edition range to fall flat. Instead of the simple pleasure of biting through layers of chocolate biscuit and creamy centre, my senses have been assailed by all manner of confusing, and often jarring, flavours.ĭouble-coat, white and dark chocolate were a welcome variation on the classic theme, but from there things quickly got weird. When the thrill of young adulthood permitted the freedom to eat as many as I liked, these neural pathways were further reinforced.īut, over the years, a disturbing phenomenon has thrown my enjoyment of this iconic snack into disarray - and I’m not the only one who’s unimpressed. The association between Tim Tams and pleasure was formed way back in my childhood, when Mum would impose a strict three-biscuit limit. Like Pavlov’s dog, when I pick up one of the iconic chocolate-coated biscuits, my tastebuds gear up for that delicious, familiar taste. THERE’S nothing more frustrating than a Tim Tam that conceals a surprise new flavour.
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